The Corporate Communication Centre is a joint initiative of the Rotterdam School of Management, Erasmus University and the business community, and aims to develop and expand knowledge in the field of corporate communication. Corporate communication is a management instrument that harmonizes all consciously used forms of internal and external communication as effectively and efficiently as possible in order to achieve a positive corporate reputation. The Corporate Communication Centre conducts scientific research as well as applied research for the business community. Furthermore, the Corporate Communication Centre offers the Master of Corporate Communication, the executive Summer Course on Corporate Communication as well as training in corporate communication for CEO's. It also offers executive courses, in-company courses, summer courses and courses for graduate students in Business Administration at the Erasmus University.