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Organisation

Center for Marketing &Supply Chain Management

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Part of Nyenrode Business Universiteit
Acronym CSCM
Address Straatweg 25, 3621 BG Breukelen
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Postal address Postbus 130, 3620 AC Breukelen
Phone +31-346-291249
Fax +31-346-291250
URL http://www.nyenrode.nl/facultyandresearch/mscm/Pages/Default.aspx
Email l. dikkers -at- nyenrode. nl
Mission The objective of the CSCM is to create and maintain a nationally and internationally respected knowledge center in terms of education and research in the field of Supply Chain Management and its constituting disciplines. The CSCM is explicitly international and multidisciplinary.

People

Professor Prof.dr. A. Buijs
Professor Prof.dr. H.R. Commandeur
Professor Prof.dr. E.A.G. Groenland
Professor Prof.dr.ir. K. Koelemeijer
Professor Prof.dr.ir. C.A.G.M. van Montfort
Professor Prof.dr. H.S.J. Robben
Professor Prof.dr. V. Venugopal
Extraordinary professor Prof.dr.ir. H.P. Klapwijk
Extraordinary professor Prof.dr. J.M.D. Koster
Extraordinary professor Prof.dr. R.K. Moenaert
Extraordinary professor Prof.dr.ing. J.J.A.M. Reijniers (MBA)
Extraordinary professor Prof.dr. P. Vijn
Management Prof.dr.ir. K. Koelemeijer

Current research

(the most recent research is at the top)
Secretariat Purchasing in Dutch healthcare : the road to world class purchasing for CEO's
Secretariat Marketing communications, customer equity and brand valuations
Secretariat From industrial branding strategy to industrial competitive performance

Completed research

(the most recent research is at the top)
Secretariat Operations management
Secretariat The development of a general subjective health related measure
Secretariat The correlation between excellence in personal selling and the ability to intuitively make decisions
Secretariat Supply chain coordination mechanisms : models and analysis
Secretariat The added value of the plural form : evidence from Dutch pharmacy chains
All completed research..

Classification

A54000 Marketing and consumption
D43000 Economics

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