Organisation

Department of Marketing

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Completed research

(the most recent research is at the top)
Collaboration	Finite mixture models. Review, applications and computer-intensive methods
Collaboration	Strategy and performance of small and medium-sized enterprises (SMEs)
Collaboration	Measurement and analysis of attention for tv-commercials
Secretariat	Competition and compatibility in attention to pro-environmental print advertising
Secretariat	Essays on customization applications in marketing
Secretariat	Latent instrumental variables, a new approach to solve for endogeneity
Secretariat	Models for micro marketing