| Expertise |
Marketing management; Models in marketing; Advertising; Distribution; Branding; Marketing Research Methods; Marketing theory |
| Expertise (NL) |
Marketing management; Modelbouw in marketing; Methoden van marktonderzoek; Reclame; Distributie; Marketingtheorie |
| Digital Author ID |
info:eu-repo/dai/nl/068860277 |
| KNAW member |
Humanities and Social Sciences Division |
| Addition |
Hoogleraar op de de Frank M. Bass-leerstoel |Professor European Institute for advanced Studies in Management; BAT-Chair in Marketing at LUISS Guido Carli, Rome, Italy |
Person