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Prof.dr. Th.M.M. Verhallen

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Expertise Marketing; Market research; market information management
Expertise (NL) Marketing; Marktonderzoek; Marktinformatie management
Digital Author ID info:eu-repo/dai/nl/070236259

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Professor
Organisation TiasNimbas Business School (UvT)
Chair (EN) Marketing and Marketing Research
Chair (NL) Marketing and Marketing Research
Phone +31-13-4668660
Email t. verhallen -at- tiasnimbas. edu
URL http://www.tiasnimbas.edu/Index.aspx?objectName=FacultyPerso...

Publications

(the most recent at the top)
Equivalence of survey data: Relevance for international marketing
Demand Driven Chains and Networks
Response styles in rating scales: Evidence of method bias in data from 6 EU countries
Prijsbepaling is ook belangrijk bij innovatie
Succesful new product pricing practices: A contingency approach
All publications..

Completed research projects

(the most recent research is at the top)
Supervisor Subtle activation of sustainability values to enhance sustainable choice
Supervisor Green Product Innovation Strategy

Classification

A52000 Trade and international commerce
A54000 Marketing and consumption
D43000 Economics

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