Prof.dr. P.C. Neijens

Update Persondata

• advertising
• communication
• media
• opinion
• persuasive
• public

Active as

Publications

(the most recent at the top)

The ironic effect of source identification on the perceived credibility of online product reviewers

More different than similar: values in political speeches of leaders from developed and developing countries

Perceived expertise vs. perceived trustworthiness: the suppressed effect of source type on review attitude

The march to reliable metrics: a half-century of coming closer to the truth

The relation between actual and perceived interactivity: what makes the websites of top global brands truly interactive?

All publications..

Enhanced publications

(the most recent at the top)

Doctoral Thesis: Websites in brand communication: interactivity and cross-media effects

Doctoral Thesis: Context considered. The relationship between media environments and advertising effects

Current research

(the most recent research is at the top)
Supervisor	Understanding the role of electronic word-of-mouth (eWOM) in consumer decision-making
Supervisor	Effectiveness of Persuasive Communication Strategies
Project leader	Persuasive Communication

Completed research projects

(the most recent research is at the top)
Supervisor	Websites in Brand Communication: Interactivity and Cross-Media Effects
Supervisor	A multifaceted multi-methodological examination of the global movie industry
Supervisor	Communication and negotiation in groups and teams. Causes and consequences of shared cognition and group solidarity
Supervisor	Audience Reactions toward the Intertwining of Advertising and Editorial Content
Supervisor	Healthy Stimulants. Motivating Online Health Information Seeking Through Traditional Mass Media

All completed research..

Classification

A86000	Communication
D66000	Communication sciences