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Prof.dr.ir. Ph.A.V. Naert Person

Prof.dr.ir. Ph.A.V. Naert

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Update Persondata


Expertise Business economics, marketing
Expertise (NL) Bedrijfseconomie, marketing
Digital Author ID info:eu-repo/dai/nl/068027818
Addition Emeritus sinds 31 december 2008

Active as

Professor emeritus
Organisation TiasNimbas Business School (UvT)
Chair (EN) Business economics, in particular marketing
Chair (NL) Bedrijfseconomie, in het bijzonder marketing
Phone +31-13-4668601
Email p. a. naert -at- tiasnimbas. edu
URL http://www.uvt.nl/webwijs/show/?uid=p.a.naert

Publications

International Corporate Strategy in Network Based Industries: A Case Study for the Emerging Multimedia Industry
Competing with Dual Innovation Strategies
Mass-Individualisation: Business Strategies Applying Networked Order to Create Economic Value in Heterogeneous and Unpredictable Markets
Fact Based Marketing. The Winner Considers the Facts before the Acts
Werken in het jaar 2000

Classification

A52000 Trade and international commerce
D43000 Economics

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