| Expertise |
Market research methodology; International market research; Segmentation; Positioning; Consumer choice behavior; Conjunct analysis; Mixture models; Choice models; Hazard models; Factor Models; Multi-dimensional scaling analysis; Statistics; Econometrics |
| Expertise (NL) |
Marktonderzoekmethodologie; Internationaal marktonderzoek; Segmentatie; Positionering; Consumenten keuzegedrag; Conjuncte analyse; Mengselmodellen; Keuzemodellen; Hazardmodellen; Meerdimensionele schaalanalyse; Factoranalyse; Oogbewegingsonderzoek; Statistiek; Econometrie |
| Digital Author ID |
info:eu-repo/dai/nl/079654517 |
| Addition |
Hoogleraar honorair |Member of the editorial board of the International Journal for Research in Marketing; Member of the editorial board of the Journal of Marketing Research; Member of the editorial board of Marketing Science; Area editor of Marketing Science; Member of the editorial board of Statistica Neerlandica; Visiting Professor of Marketing (UM) |Dec. 2005: Dr. Hendrik Muller Prijs voor de Gedrags- en Maatschappijwetenschappen van de Koninklijke Nederlandse Akademie van Wetenschappen (KNAW) |
