Prof.dr.ir. J.C.M. van Trijp

Update Persondata

• behaviour
• consumer
• food
• health
• innovation
• intake
• marketing
• nutrient
• protein
• social
• welfare

Active as

Publications

(the most recent at the top)

Consumers on the Internet: ethical and legal aspects of commercialization of personalized nutrition (online first)

Conducting field research in subsistence markets, with an application to market orientation in the context of Ethiopian pastoralists

An empirical assessment of the cross-national measurement validity of graded paired comparisons

Bringing the voice of consumers into plant breeding with Bayesian modelling

Nutrigenomics-based personalised nutritional advice: in search of a business model?

All publications..

Enhanced publications

(the most recent at the top)

Doctoral Thesis: Consumer responses to risk-benefit information about food

Current research

(the most recent research is at the top)
Supervisor	Matching supply and demand side preference in food innovation: the case of the consumer
Supervisor	How Lack of Knowledge Shapes Consumer Attitudes toward New Technology and its Applications: The Case of Nanotechnology
Supervisor	Food4Me
Supervisor	The Role of Product Category Order and Multiple Goal Management in Healthiness of Sequential Choices
Project leader	The Role of Product Category Order and Multiple Goal Management in Healthiness of Sequential Choices

All current research..

Completed research projects

(the most recent research is at the top)
Project leader	Food patterns
Supervisor	Consumer responses to risk-benefit information about food
Supervisor	Analytical tools for pro-poor value chain design with an application to the mango chain in Benin
Supervisor	Target setting for desired product features: efficient and effective translation of consumer benefits into action able targets for product design
Supervisor	Consumer-oriented food innovations based on insect-cell biomass: a general approach

All completed research..

Classification

A52000	Trade and international commerce
A71000	Nutrition
D34000	History