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Person

Prof.dr. J.C. Hoekstra

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Update Persondata


Expertise Direct marketing; Relationship marketing; Lifetime value; Market orientation; Marketing management
Expertise (NL) Direct marketing; Relatiemarketing; Lifetime value; Marktgerichtheid; Marketing management
Digital Author ID info:eu-repo/dai/nl/068998740
Addition Bijzonder hoogleraar vanwege de Stichting Leerstoel Direct Marketing

Active as

Extraordinary professor
Organisation Department of Marketing (RUG)
Chair (EN) Direct marketing
Chair (NL) Direct marketing
Phone +31-50-3633651
Email j. c. hoekstra -at- rug. nl
URL http://www.rug.nl/staff/j.c.hoekstra/index

Completed research projects

(the most recent research is at the top)
Supervisor Understanding channel purchase intentions: measuring online and offline shopping value perceptions
Supervisor Market-based capabilities, perceived quality and firm performance

Classification

A54000 Marketing and consumption
D43000 Economics

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