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Person

Dr. W.G. Biemans

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Expertise	Business-to-business marketing; Product development; Market orientation; Relationships
Expertise (NL)	Business-to-business marketing; Product development; Martkoriëntatie; Relaties
Digital Author ID	info:eu-repo/dai/nl/074837168

Active as

Associate professor
Organisation	Department of Innovation Management & Strategy (RUG)
Chair (EN)	Business-to-business marketing and product development
Chair (NL)	Business-to-business marketing en productontwikkeling
Phone	+31-50-3633834
Email	w. g. biemans -at- rug. nl
URL	http://www.rug.nl/staff/w.g.biemans/index

Publications

Creating a market-oriented product innovation process : a contingency approach
From market orientation to supply chain orientation: a broadened perspective on NPD
Enhancing Market-Oriented Product Development : A Contingency Perspective
Strategies for dealing with derived demand
Links between internal and external cooperation in product development: an exploratory study

Completed research projects

(the most recent research is at the top)
Project leader	Product replacement in business markets
Project leader	Managing derived demand in business markets
Project leader	Implementation of dual marketing

Classification

A52000	Trade and international commerce
D43000	Economics

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