KNAW

Person

Dr. K.R.E. Huizingh

Expertise E-commerce (both strategy development by companies and information search behavior by consumers); web site performance; Innovation management and new business development; Interactive marketing; Marketing decision support systems; Marketing applications of information and communication technology (ICT)
Expertise (NL) E-commerce, zowel strategie-ontwikkeling door bedrijven als informatiezoekgedrag van consumenten; web site performance; Innovatiemanagement en new business development; Interactieve marketing; Marketing decision support systemen; Marketingtoepassingen van informatie- en communicatietechnologie (ICT)
Digital Author ID info:eu-repo/dai/nl/074441183

Active as

Associate professor
Organisation Department of Innovation Management & Strategy (RUG)
Chair (EN) Marketing/ Business Development/ Marketing Decision support / Database Marketing
Chair (NL) Marketing/ Business Development/ Marketing Decision support / Database Marketing
Phone +31-50-3633779
Email k. r. e. huizingh -at- rug. nl
URL http://www.rug.nl/staff/k.r.e.huizingh/index

Publications

Completed research projects

Classification


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