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Person

Prof.dr. T.H.A. Bijmolt

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Expertise	Marketing; Retailing
Expertise (NL)	Marketing; Marktonderzoek; Detailhandel
Digital Author ID	info:eu-repo/dai/nl/107677393

Active as

Professor
Organisation	Department of Marketing (RUG)
Chair (EN)	Methods and technics of marketing research
Chair (NL)	Methoden en technieken van marktonderzoek
Phone	+31-50-3637319
Email	t. h. a. bijmolt -at- rug. nl
URL	http://www.rug.nl/staff/t.h.a.bijmolt/index

Management
Organisation	Research School SOM (RUG)
Email	T. H. A. Bijmolt -at- rug. nl

Enhanced publications

Doctoral Thesis: Optimizing Product Lines and Assortments

Completed research projects

(the most recent research is at the top)
Supervisor	Advances in spatial dependence modeling of consumer attitudes with bayesian factor models
Supervisor	The influence of marketing instruments and rewarding on cardholders' behavior in coalition loyalty programs
Supervisor	Optimizing product lines and assortments
Supervisor	Advances in methods to support store location and design decisions
Supervisor	Effects of social networks on innovation diffusion and market dynamics

All completed research..

Classification

A52000	Trade and international commerce
D43000	Economics

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