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Person

Prof.dr. P.C. Verhoef

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Completed research (4)

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Expertise	Customer Relationship Management; Database Marekting; Assortments; Consumption Organic Products
Expertise (NL)	Klantmanagement; Database Marketing; Assortimenten; Consumptie duurzame consumptiegoederen

Active as

Professor
Organisation	Department of Marketing (RUG)
Chair (EN)	Customer based marketing
Chair (NL)	Customer based marketing
Phone	+31-50-3637320
Email	p. c. verhoef -at- rug. nl
URL	http://www.rug.nl/staff/p.c.verhoef/index

Completed research projects

(the most recent research is at the top)
Supervisor	The influence of marketing instruments and rewarding on cardholders' behavior in coalition loyalty programs
Supervisor	Why participation works. The role of employee involvement in the implementation of the customer relationship management type of organizational change
Supervisor	Modeling Consumer Adoption and Usage of Value-Added Mobile Services
Supervisor	Effect of shelf arrangement on consumer behaviour

Classification

A54000	Marketing and consumption
D43000	Economics

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