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Dr. S.J.H.M. van den Putte

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Expertise Persuasive communication (advertising, health communication, and public education)
Expertise (NL) Persuasieve communicatie (reclame en (gezondheids)voorlichting)
Digital Author ID info:eu-repo/dai/nl/072740078

Active as

Associate professor
Organisation Department of Communication Sciences (UvA)
Chair (EN) Communication campaigns, social psychological behavioural models, advertising research, research methods.
Chair (NL) Communication campaigns, social psychological behavioural models, advertising research, research methods
Phone +31-20-5252205
Email s. j. h. m. vandenputte -at- uva. nl

Publications

(the most recent at the top)
Het motiverende effect van normatieve en afschrikwekkende boodschappen
Examining the (in)effectiveness of personalized communication
The effectiveness of personalized e-mail and the role of personal characteristics
Het motiverende effect van normatieve en afschrikwekkende boodschappen: een stated preference-benadering
Krantenberichtgeving over het rookverbod in de horeca: een inhoudsanalyse
All publications..

Current research

(the most recent research is at the top)
Project leader Health promotion for low-literate adolescents: Increasing comprehensibility and persuasive effects of a school module on alcohol, tobacco, and cannabis
Project leader Effectiveness of Persuasive Communication Strategies

Completed research projects

(the most recent research is at the top)
Project leader The effect of health campaigns, interpersonal communication, and behavioural determinants on successful smoking cessation attempts
Project leader Healthy Stimulants. Motivating Online Health Information Seeking Through Traditional Mass Media

Classification

D66000 Communication sciences

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