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Person

Prof.dr.ir. B.J.J.A.M. Bronnenberg

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Update Persondata

Expertise	Demand analysis, the success of new products, the measurement of price and promotion effectiveness, marketing strategy
Expertise (NL)	Vraaganalyse, het succes van nieuwe producten, marketingstrategie
Digital Author ID	info:eu-repo/dai/nl/326681922
Addition	Fellow of TiasNimbas Business School
Grants/prizes	NWO-Vici 2010

Active as

Professor
Organisation	Department of Marketing (UvT)
Chair (EN)	Quantitative marketing
Chair (NL)	Quantitative marketing
Phone	+31-13-4668939
Email	B. J. Bronnenberg -at- tilburguniversity. edu
URL	http://www.tilburguniversity.edu/webwijs/show/?uid=bart.bron...

Researcher
Organisation	TiasNimbas Business School (UvT)
Chair (EN)	Marketing
Chair (NL)	Marketing
Email	bart. bronnenberg -at- uvt. nl

Publications

A Dutch test with the NewProd-Model

Current research

(the most recent research is at the top)
Project leader	Seeing the Future First: Innovation, Entry, and the Market for New Products
Project leader	SearchStruc: The Effect of On-Line Product Search on the Market Structure of Consumer Durables

Classification

A54000	Marketing and consumption
D43000	Economics

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