Prof.dr.ir. G.H. van Bruggen

Update Persondata

• decision
• firm
• food
• innovation
• management
• marketing
• networks
• support
• systems
• viral

Active as

Publications

(the most recent at the top)

Viral marketing can be a safe bet

Marketing Decision Making and Decision Support: Challenges and Perspectives for Successful Marketing Management Support Systems

A Viral Branching Model for Predicting the Spread of Electronic Word-of-Mouth

How Incorporating Feedback Mechanisms in a DSS Affects DSS Evaluations

How Feedback Can Improve Managerial Evaluations of Model-based Marketing Decision Support Systems

All publications..

Current research

(the most recent research is at the top)
Supervisor	Dynamic economic and competitive influences on marketing performance: How brand values and innovation effectiveness evolve over time
Supervisor	Issues in Strategic Marketing Research
Supervisor	Essays on Mobile Consumers and Applications
Supervisor	The effect of global marketing decisions on firm performance
Supervisor	Managing trade-offs in accelerated NPD

Completed research projects

(the most recent research is at the top)
Supervisor	Modeling Viral Marketing
Supervisor	Issues in International Marketing: Global Launch and Global Branding Decisions
Project leader	Marketing management
Researcher	Decision Making in Marketing Management
Supervisor	Consumer Evaluations of Online and Offline Assortments

All completed research..

Classification

A52000	Trade and international commerce
D43000	Economics