Prof.dr.ir. B. Wierenga

Update Persondata

• door
• firm
• management
• market
• marketing
• mensen
• networks
• price
• viral
• zijn

Active as

Publications

(the most recent at the top)

Understanding marketing decision-making

Viral marketing can be a safe bet

Marketing Decision Making and Decision Support: Challenges and Perspectives for Successful Marketing Management Support Systems

Bezuinigen door consumenten tijdens de recessie

Sales promotions and channel coordination

All publications..

Completed research projects

(the most recent research is at the top)
Supervisor	Let Me Give You a Piece of Advice - Empirical Papers about Advice Taking in Marketing
Supervisor	Accountability as a Tool for Improving Judgmental Forecasting? A Cognitive Dual-Process Approach
Supervisor	Not All Promotions are Made Equal: From the ffects of a price war to cross-chain cannibalization
Supervisor	Analogical Reasoning as a Decision Support Principle for Weakly-Structured Marketing Problems
Researcher	Decision Making in Marketing Management

All completed research..

Classification

A52000	Trade and international commerce