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Prof.dr. M.G. de Jong Person

Prof.dr. M.G. de Jong

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Expertise Cross-cultural Marketing; Taboo consumer behavior; Health marketing; New product development; Customer Relationship Management; Bayesian statistics; Psychometrics
Expertise (NL) Cross-cultural Marketing; Taboo consumer behavior; Health marketing; New product development; Customer Relationship Management; Bayesian statistics; Psychometrics
Digital Author ID info:eu-repo/dai/nl/229381081
Grants/prizes NWO-Veni 2009

Publications

(the most recent at the top)
State-Dependence Effects in Surveys
Measuring Consumer Preferences Using Conjoint Poker
Finite Mixture Multilevel Multidimensional Ordinal IRT Models for Large Scale Cross-Cultural Research
Predicting Customer Lifetime Value in Multi-Service Industries

Current research

(the most recent research is at the top)
Project leader State-of-the-art Cross-Cultural Research Methods for Research in Management
Project leader Succesful crosscultural surveying

Completed research projects

(the most recent research is at the top)
Doctoral/PhD student Response bias in international marketing research

Classification

A54000 Marketing and consumption
D43000 Economics

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