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Dr. B. Deleersnyder
Current research (1)
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Time series analysis, modelling, economic recessions, retailing
Tijdreeks analyse, modellen, economische recessies, distributie
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Department of Marketing (TiU)
B. Deleersnyder -at- tilburguniversity. edu
(the most recent at the top)
Does private-label production by national-brand manufacturers create discounter goodwill?
Destination discount: A sensible road for national brands?
The effect of business cycle fluctuations on private-label share: What has marketing conduct got to do with it?
The role of national culture in advertising's sensitivity to business cycles: An investigation across continents
The Role of National Culture in Advertising’s Sensitivity to Business Cycles: An Investigation Across All Continents
(the most recent research is at the top)
From distributor to gatekeeper: The role of retailers in international innovation success
Trade and international commerce
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Royal Netherlands Academy of Arts and Sciences
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