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Person

Dr. B. Deleersnyder

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Expertise	Time series analysis, modelling, economic recessions, retailing
Expertise (NL)	Tijdreeks analyse, modellen, economische recessies, distributie
Digital Author ID	info:eu-repo/dai/nl/23786326X
Grants/prizes	NWO-Vidi 2010

Active as

Associate professor
Organisation	Department of Marketing (UvT)
Chair (EN)	Marketing
Chair (NL)	Marketing
Phone	+31-13-4668252
Email	B. Deleersnyder -at- tilburguniversity. edu
URL	http://www.tilburguniversity.edu/webwijs/show/?uid=b.deleers...

Publications

(the most recent at the top)
The effect of business cycle fluctuations on private-label share: What has marketing conduct got to do with it?
Destination discount: A sensible road for national brands?
The role of national culture in advertising's sensitivity to business cycles: An investigation across continents
The Role of National Culture in Advertising’s Sensitivity to Business Cycles: An Investigation Across All Continents
Win-win strategies at discount stores

All publications..

Current research

(the most recent research is at the top)
Project leader	From distributor to gatekeeper: The role of retailers in international innovation success

Classification

A51000	Socio-economic development
A52000	Trade and international commerce
D43000	Economics

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