KNAW

Person

Prof.dr. S.M.J. van Osselaer

Expertise Consumer behavior; Consumer learning; Memory and cognition; Associative learning; Branding; Brand equity; Brand extension; Brand loyalty; Loyalty programs
Expertise (NL) Consumentengedrag; Leren en geheugen; Loyaliteitsprogramma's; Merkentrouw; Associatief leren
Digital Author ID info:eu-repo/dai/nl/298674548
Addition S.C. Johnson Graduate School of Mgt USA

Publications

Current research

Completed research projects

Classification


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