Prof.dr. S.M.J. van Osselaer

Update Persondata

• associative
• behaviour
• brand
• branding
• cognition
• consumer
• equity
• extension
• learning
• loyalty
• memory
• programs

Active as

Publications

(the most recent at the top)

The systematic instability of consumer preferences

Make me special: Gender differences in consumers’ responses to loyalty programs

The Anchor Contraction Effect in International Marketing Research

Are women more loyal customers than men?

The Accuracy Enhancing Effect of Biasing Cues

All publications..

Current research

(the most recent research is at the top)
Supervisor	Addressing Consumers in Advertising
Supervisor	The Dynamics of Gift Giving
Project leader	Health Threat Controllability and its Behavioral Implications for Social Marketing
Supervisor	Effects of feeling powerful or powerless on consumer behavior
Supervisor	Don't Forget to Pay the Bills...and to Take the Baby Out of the Car

Completed research projects

(the most recent research is at the top)
Supervisor	From Better Goods to the Greater Good: Consumer Research for Consumers
Supervisor	Let Me Give You a Piece of Advice - Empirical Papers about Advice Taking in Marketing
Supervisor	Accountability as a Tool for Improving Judgmental Forecasting? A Cognitive Dual-Process Approach
Supervisor	Impulsiveness: a cognitive representation
Supervisor	Evaluative Conditioning 2.0: Direct versus Associative Transfer of Affect to Brands

Classification

A54000	Marketing and consumption