Prof.dr.ir. A. Smidts

Update Persondata

• behavior
• consumer
• decision
• influence
• making
• marketing
• neuroeconomics
• research
• risk
• social
• under

Active as

Publications

(the most recent at the top)

Celebrities and Shoes on the Female Brain: The Neural Correlates of Product Evaluation in the Context of Fame

Een beroemde persoon die een product aanprijst: Wat vindt uw brein daarvan?

Wat gebeurt er als je consumenten beloont voor mond tot mond reclame?

Sales and Sincerity: The Role of Relational Framing in Word-of-Mouth Marketing

Interpersonal Relationships Moderate the Effect of Faces on Person Judgments

All publications..

Current research

(the most recent research is at the top)
Supervisor	Neuromarketing: Neural predictors of choice
Supervisor	Neuroscience of Consumer Decision-making: Neural correlates of dynamic valuation
Supervisor	You win, I'll buy a lottery ticket
Supervisor	Social Transmission: Word of Mouth and Cultural Success

Completed research projects

(the most recent research is at the top)
Supervisor	Social Context Effects on Decision-Making: A neurobiological approach
Supervisor	Context Effects in Valuation, Judgment and Choice: A Neuroscientific Approach
Project leader	Imaging Economic Brains: the analysis of an emerging scientific field
Supervisor	Language Abstraction in Word of Mouth: Its Antecedents and Persuasiveness
Supervisor	`Is Friendship Silent when Money Talks? How people respond to word-of-mouth marketing

All completed research..

Classification

A52000	Trade and international commerce
D43000	Economics