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Het zogenaamde PER+ project had betrekking op de grondige vernieuwing (upgrading) van de oude Pernis-raffinaderij van de Komnklijke/Shell- Groep, meteen de grootste raffinaderij in Europa. Aan de strategischebesluitvormings- en communicatieprocessen rond dit project werd in juni 1997 zelfs een weten
Porter onderkent dat ondernemingen kerncompetenties bezitten waar ze in uitblinken. De vraag is alleen: moetje je alleen op zulke vaardigheden of resources concentreren en verder blijven zoeken naar de mogelijke bronnen van uniciteit. Of is het juist meer relevant te zoeken naar samenhangende activi
Introduction. Understanding why firms are successful is a very basic question in strategy both from a practitioner and a research perspective. In the strategy and management literature, however, we are confronted with different analytical frameworks, applicable at different levels of analysis such a
Introduction: approaches to competitiveness In the last decade, the issue of competitiveness has captured an important position on the agenda of politicians and policymakers. The growing strength of Asian firms on the world market has been debated at some length in both the USA and in Europe. In the
Introduction. Relevance of Strategy research: focus on Michael Porter's contributions Strategy is a fascinating field of enquiry, both for managers looking for a sustainable competitive advantage and for academic researchers looking for the reasons behind superior firm performance. Strategy can be a
In 1991, Thurley and Wirdenius claimed that international companies operating in European countries could, and should, make a strategic choice whether or not to develop a "European" approach or style of management. After the acceptance of the Treaty of Maastricht, and with the new European Union pre
The question of how the CEO of a large complex organization maintain strategic momentum is addressed. This represents a great challenge when there are no obvious external threats, and no obvious reasons for having a concerted action. The inherent tensions which exist between stability and change are
Inleiding. In discussies over corporate governance en ondernemingsdoelstellingen woedt een strijd tussen twee uitersten. Aanhangers van het stockholdermodel vinden dat het management uitsluitend verantwoording moet afleggen aan de aandeelhouders, terwijl anderen argumenteren voor het stakeholdermode
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