Competition is the engine behind innovation and dynamics in the marketplace. Sectors like public transport,water,energy and telecom are liberalized and deregulated by nationalandinternationalgovernmentsinordertoincreasecompetitionamongcompanies. The ultimate goals are to create transparent markets w
New-product announcements (NPAs) have considerable effects on competitors in industrial markets. Several studies have shown that the perceived threat caused by an NPA may trigger severe competitive reactions. Yet it is still unclear how the perception of threat by competitors is related to the speci
Studies on the adoption of innovations by companies generally include micro-level and meso-level variables in order to explain a company's receptiveness to innovations. This study adds to the literature by investigating the role of macro-level variables (i.e. national culture) to explain differences
The purpose of this study is to systematically examine the advantages and disadvantages of different types of family businesses. We distinguish four different types of family businesses based on their family and business orientation: (1) House of Business, (2) Family Money Machine, (3) Family Life T
Using a framework that incorporates notions from economics and consumer behavior, this paper examines the similarities and differences with respect to consumers and marketing infrastructure in the countries of the European Union. The conclusion is that there are tremendous differences in income leve
In dit hoofdstuk wordt een schets gegeven van de ontwikkeling van het vakgebied marketing vanaf 1913,het jaar waarin de Nederlandse Handelshogeschool werd opgericht, tot aan dit jaar, 1993, waarin we het zestiende lustrum van de Erasmus Universiteit vieren. Benadrukt wordt het woord "schets": de aut
The authors build on the idea put forward by Shugan to infer product maps from scanning data. They demonstrate that the actual estimation procedure used by Shugan has several methodological problems and may yield unstable estimates. They propose an alternative estimation procedure, full-information
Hoeveel en welke studenten zijn voorstander respectievelijk tegenstander van de OV-studentenkaart en waarom? Dit waren enkele van de vragen die, voorafgaand aan de invoering van de verplichte OV-kaart (januari 1991), zijn onderzocht in voorjaar 1989 bij een steekproef van 931 studerenden aan het MBO
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