Person

Prof.dr.ir. G.H. van Bruggen

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Current research

(the most recent research is at the top)
Supervisor	Dynamic economic and competitive influences on marketing performance: How brand values and innovation effectiveness evolve over time
Supervisor	Issues in Strategic Marketing Research
Supervisor	Essays on Mobile Consumers and Applications
Supervisor	The effect of global marketing decisions on firm performance
Supervisor	Managing trade-offs in accelerated NPD