Person

Prof.dr. C.B.M. van Riel

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Completed research projects

(the most recent research is at the top)
Supervisor	Corporate Reputation Management: Reaching Out to Financial Stakeholders
Supervisor	Employee Alignment A Model for Promoting Strategically Aligned Employee Decision-Making and Behaviour
Supervisor	The role of logistics Processes in New Product Launch Succes
Researcher	Decision Making in Marketing Management
Supervisor	Internationalisation and Competitive Space
Project leader	The impact of information domains on organizational performance: an organizational members perspective
Supervisor	The comparative effect of perceived, projected and desired organizational identity on organizational identification and desired behavior
Supervisor	The impact of organizational associations in corporate branding on corporate reputation and product perception