Person

Prof.dr. P.C. Neijens

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Completed research projects

(the most recent research is at the top)
Supervisor	Websites in Brand Communication: Interactivity and Cross-Media Effects
Supervisor	A multifaceted multi-methodological examination of the global movie industry
Supervisor	Communication and negotiation in groups and teams. Causes and consequences of shared cognition and group solidarity
Supervisor	Audience Reactions toward the Intertwining of Advertising and Editorial Content
Supervisor	Healthy Stimulants. Motivating Online Health Information Seeking Through Traditional Mass Media
Supervisor	Communication to voters: news and European elections
Project leader	Topografic analysis of brain potentials in normal readers and dyslectics
Supervisor	Succes factors of brand strategies in the service industries
Supervisor	Advertising Context: An Effect Study on how Context Influences the Ad