Person

Prof.dr.ir. G.H. van Bruggen

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Completed research projects

(the most recent research is at the top)
Supervisor	Modeling Viral Marketing
Supervisor	Issues in International Marketing: Global Launch and Global Branding Decisions
Project leader	Marketing management
Researcher	Decision Making in Marketing Management
Supervisor	Consumer Evaluations of Online and Offline Assortments
Supervisor	Market Information Sharing in Channel Relationships. Its Nature, Antecedents, and Consequences
Supervisor	Virtual Communities of Consumption: Networks of Consumer Knowledge and Companionship