| Title | Blue Ocean versus Competitive Strategy: Theory and Evidence |
|---|---|
| Published in | ERIM report series research in management Erasmus Research Institute of Management. ISSN 1566-5283. |
| Author | Burke, A.E. (Andrew); Stel, van A.J. (André); Thurik, A.R. (Roy) |
| Date | 2009-05-29 |
| Language | English |
| Type | working paper |
| Publisher | Erasmus Research Institute of Management (ERIM), Erasmus University Rotterdam (ERIM is the joint researchinstitute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam) |
| Abstract | Blue ocean strategy seeks to turn strategic management on its head by replacing ‘competitive advantage’ with ‘value innovation’ as the primary goal where firms must create consumer demand and exploit untapped markets. Empirical analysis has been focused on case study evidence and so lacks generality to resolve the debate. We provide a methodological synthesis of the theories enabling us to bring statistical evidence to the debate. Our analysis finds that blue ocean and competitive strategies overlap and managers do not face a discrete either/or decision between each strategy. Our evidence for the Dutch retail industry indicates that blue ocean strategy has prevailed as a dominant long term viable strategy. |
| Publication | http://hdl.handle.net/1765/16037 |
| Persistent Identifier | urn:NBN:nl:ui:15-1765/16037 |
| Metadata | XML |
| Repository | Erasmus University Rotterdam |
Go to page top
Go back to contents
Go back to site navigation