| Title | Blue Ocean vs. Five Forces |
|---|---|
| Published in | Harvard Business Review, Vol. 88, No. 5, p.28-29. ISSN 0017-8012. |
| Author | Burke, A.E. (Andrew); Stel, van A.J. (André); Thurik, A.R. (Roy) |
| Date | 2010-05-01 |
| Language | English |
| Type | article |
| Abstract | The article reports on the authors' research in the Netherlands which focused on a profit model in Dutch retail stores and a so-called blue-ocean approach which requires a new market that attracts consumers and increases profits. Topics include the competitive strategy approach to increasing profits. The authors conclude that the blue-ocean strategy or innovation approach is sustainable. |
| Publication | http://hdl.handle.net/1765/19661 |
| Persistent Identifier | urn:NBN:nl:ui:15-1765/19661 |
| Metadata | XML |
| Repository | Erasmus University Rotterdam |
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