Front-of-Pack Nutrition Labels: Their Effect on Attention and Choices... (2011)

Title Front-of-Pack Nutrition Labels: Their Effect on Attention and Choices when Consumers have Varying Goals and Time Constraints
Published in Appetite, Vol. 57, No. 1, p.148-160. ISSN 0195-6663.
Author Herpen, van E.; Trijp, van J.C.M.
Date 2011
Reference(s) Leerstoelgroep Marktkunde en consumentengedrag, Marketing and Consumer Behaviour
Language English
Type Article
Abstract Although front-of-pack nutrition labeling can help consumers make healthier food choices, lack of attention to these labels limits their effectiveness. This study examines consumer attention to and use of three different nutrition labeling schemes (logo, multiple traffic-light label, and nutrition table) when they face different goals and resource constraints. To understand attention and processing of labels, various measures are used including self-reported use, recognition, and eye-tracking measures. Results of two experiments in different countries show that although consumers evaluate the nutrition table most positively, it receives little attention and does not stimulate healthy choices. Traffic-light labels and especially logos enhance healthy product choice, even when consumers are put under time pressure. Additionally, health goals of consumers increase attention to and use of nutrition labels, especially when these health goals concern specific nutrients
OpenURL Search this publication in (your) library
Persistent Identifier urn:nbn:nl:ui:32-406173
Metadata XML
Source Wageningen University & Research Centre

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