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Reputation management capabilities as decision rules (2004) Open access

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Titel Reputation management capabilities as decision rules
Gepubliceerd in Journal of Management Studies, p.1349-1377. ISSN 0022-2380.
Auteur Heugens, P.P.M.A.R. (Pursey); Riel, van C.B.M. (Cees); Bosch, van den F.A.J. (Frans)
Datum 2004-12-01
Taal Engels
Type artikel
Samenvatting We draw on a detailed grounded theory study of the reactions of Dutch food firms to the recent introduction of genetically modified foods to inductively identify the capabilities that firms develop in response to reputational threats. Central to the view on capabilities we propose are the decision rules organizations use to link individual actions to organizational outcomes. Four reputation management capabilities were identified, which were aimed at, respectively: (1) engaging in a cooperative dialogue with relevant stakeholders; (2) presenting the organizational point of view favourably in the eyes of external beholders; (3) avoiding organizational ‘ownership’ of critical reputational threats; and (4) communicating meaningfully with affected parties, even under conditions of high adversity and time-pressure.
Publicatie http://hdl.handle.net/1765/10959
Persistent Identifier urn:NBN:nl:ui:15-1765/10959
Metadata XML
Repository Erasmus Universiteit Rotterdam
Erasmus Universiteit Rotterdam

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