| Title | Characteristics of visitors and revisitors to an Internet-delivered computer-tailored lifestyle intervention implemented for use by the general public |
|---|---|
| Published in | Health Education Research, Vol. 25, No. 4, p.585-595. ISSN 0268-1153. |
| Author | Brouwer, W. (Wendy); Oenema, A. (Anke); Raat, H. (Hein); Crutzen, R. (Rik); Nooijer, de J. (Jascha); Vries, de N.K. (Nanne); Brug, J. (Hans) |
| Date | 2010-08-10 |
| Language | English |
| Type | article |
| Abstract | The Internet has become important for the delivery of behavior change interventions. This observational study examines how many people visited, registered and revisited a web-based computer-tailored intervention promoting heart-healthy behaviors when it is implemented for use by the general public. Among registered visitors, the association between visitors' characteristics and initiating, completing and revisiting the website and/or its behavior-specific modules was analyzed. Server statistics showed that 285146 visitors from unique IP addresses landed on the home page in a 36-month period; of these, >50% left the intervention website within 30 s. In total, 81574 (28.6%) visitors completed the registration procedure and gained access to the intervention; 99% of registered visitors initiated one module, 91% completed at least one module and 6% revisited the intervention. The majority of the registered visitors were women, medium to highly educated, with a body mass index (BMI) <25. Women, visitors aged 40-50 years, visitors with a medium educational level and visitors with a BMI <25 were more likely to initiate and finish the modules. It is concluded that a heart-healthy computer-tailored Internet program can reach substantial numbers of people, but additional research is needed to develop promotional strategies that reach the high-risk population, i.e. men, older and lower educated persons. |
| Publication | http://hdl.handle.net/1765/27840 |
| OpenURL | Search this publication in (your) library |
| Persistent Identifier | urn:NBN:nl:ui:15-1765/27840 |
| Metadata | XML |
| Repository | Erasmus University Rotterdam |
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