Dynamic preference structuring: online customized support of private investors
01 / 2001 - unknown
The Internet provides ample opportunities for personalizing financial services in the mass market (mass customization). In this project we study how online customized financial support can assist private investors in structuring their (risk) preferences, investment goals and investment decisions. The dynamics of these preferences and goals are analyzed and the impact of the (structured) preferences on investment behavior is assessed. The implications for the marketing of online customized financial services are addressed.