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Research

Dynamic preference structuring: online customized support of private investors

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Title Dynamic preference structuring: online customized support of private investors
Period 01 / 2001 - unknown
Status Completed
Research number OND1276458

Abstract

The Internet provides ample opportunities for personalizing financial services in the mass market (mass customization). In this project we study how online customized financial support can assist private investors in structuring their (risk) preferences, investment goals and investment decisions. The dynamics of these preferences and goals are analyzed and the impact of the (structured) preferences on investment behavior is assessed. The implications for the marketing of online customized financial services are addressed.

Related organisations

Related people

Project leader Prof.dr.ir. A. Smidts
Project leader Prof.dr. E. Waarts

Classification

A53000 Banking and insurance business
D43000 Economics

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