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Decision Making in Marketing Management

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Title Decision Making in Marketing Management
Period 01 / 1997 - unknown
Status Completed
Research number OND1281469
Data Supplier METIS Erasmus Universiteit Rotterdam

Abstract

In this programme marketing phenomena are studied from a decision makingperspective. Decision processes are underlying the observed behaviour of theactors (buyers, suppliers, distributors and competitors) in marketingsituations.Theories from several disciplines are being used to study decisionmaking processes in marketing and for the development of marketing managementsupport systems, with three purposes:*to explain the decisions and choicesactually made and to determine the effects of cognitive, cultural, social,economic and risk factors on the decision making process.*to makerecommendations for influencing buyers' and other parties' decisions by meansof marketing instruments such as brands, advertising, communication and servicefactors.*to support managerial decision making in marketing, especially bymeans of data- and knowledge-oriented marketing management support tools.Theprogramme consists of four subprogrammes:1. Managerial decision making inmarketing management2. Marketing management support systems.3. Decisionmaking in marketing and corporate communication4. Consumer decision makingwith respect to products and servicesThe research group works closelytogether with parties from practice, as such offering the best conditions forimplementation. Also through executive courses, workshops and consultingprojects the results will be communicated to practice. The work is gettingpublished in the top journals in the field.

Related organisations

Related people

Researcher J. Alleman
Researcher Prof.dr. G. Antonides
Researcher R.W. Armstrong
Researcher J.H.J. Avendonk
Researcher Dr. D. de Boer
Researcher J.J.W. ten Bosch
Researcher Prof.dr.ir. G.H. van Bruggen
Researcher Prof.dr. L.P. Bucklin
Researcher A. Chan
Researcher D. Daamen
Researcher Drs. A.C. Dalebout
Researcher Prof.dr. S.P. Douglas
Researcher Dr. S. Dutta
Researcher Dr. Y.M. van Everdingen
Researcher W. Faes
Researcher Prof.dr. F.M. Go
Researcher Dr. R. Govers
Researcher K. Grunert
Researcher A. Hemetsberger
Researcher Dr. K.R.E. Huizingh
Researcher C.L. Jenkins
Researcher S. van Kooten
Researcher M. Lambkin
Researcher Dr.ir. M.A.A.M. Leenders
Researcher M. Leijnse
Researcher S. Maital
Researcher R. Meertens
Researcher C. Mok
Researcher L.C.I. Nuhaan
Researcher Prof.dr. W. Otten
Researcher P.A.M. Oude Ophuis
Researcher Dr. P. Pauwels
Researcher F.F. Pigeaud
Researcher R. Pine
Researcher Prof.dr. A.T.H. Pruyn
Researcher Dr. J. van Rekom
Researcher Prof.dr. C.B.M. van Riel
Researcher Dr. H.J. Riezebos
Researcher Prof.dr.ir. A. Smidts
Researcher M. Snijders
Researcher A. Strazzieri
Researcher Dr. N.E. Stroeker
Researcher Drs. G.T.H. Swaanenburg
Researcher Drs. L.H. Teunter
Researcher Dr. A. van Tilburg
Researcher K. Vandenbempt
Researcher C.D.G. Verstappen
Researcher E. Visser
Researcher Ir. J.B. Vollering
Researcher A.G.A.L. van de Vorst
Researcher Prof.dr.ir. W. de Vries
Researcher Prof.dr. E. Waarts
Researcher Prof.dr. M. Wedel
Researcher Prof.dr.ir. B. Wierenga
Researcher A.G. Woodside
Researcher G. Ye
Researcher W. Zhang
Project leader Prof.dr. W.F. van Raaij

Classification

A54000 Marketing and consumption
A55000 Management, accountancy
D43000 Economics

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