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Issues in International Marketing: Global Launch and Global Branding Decisions

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Title Issues in International Marketing: Global Launch and Global Branding Decisions
Period 06 / 2004 - unknown
Status Completed
Research number OND1302277
Data Supplier Website ERIM

Related organisations

Secretariat Erasmus Research Institute of Management - ERIM (EUR)

Related people

Supervisor Prof.dr.ir. G.H. van Bruggen
Researcher Drs. P. Heijndijk
Project leader Dr. Y.M. van Everdingen

Classification

A54000 Marketing and consumption
D43000 Economics

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