| This duo-project (post-doc/PhD) seeks to rethink PierreBourdieu's cultural sociology, and rework its key concepts for thepurpose of analysing the renewed relationships between culture andeconomy, structured by the emergence of the experience economy. Thistheoretical reworking will be grounded in two empirical case studiesthat both focus on the cultural activities of beer brewers and theircustomers. The post-doc study examines how market leadersInterbrew/Inbev and Heineken International operate in thecontemporary cultural arena, while the PhD project focuses on thehistory of Heineken as an experience provider avant la lettre, thusgiving the overall theoretical venture a historical foundation. |
