| Traditional decision-making procedures concerning research and development (R&D) of novel food and non-food products are considered to jeopardise the viability of the genomics industry. The history of the public objections to genetically modified (GM) foods has revealed that merely economic and technological considerations do not suffice for the public acceptance of biotechnological food products. The implementation of societal values in modern decision- making is required for meeting consumer concerns and restoring public trust in genomics agri-food and healthcare industry. The overall goal of this research is to provide the tomato and potato sector with a sound and scientifically well-established framework for balancing ethical and economic considerations of technologies resulting from genomics research. The project has an interdisciplinary approach, combines qualitative interviews, literature research, contributions to and participating to seminars. |
