Towards a more effective nutrition communication of the Dutch Dairy Bureau
07 / 2002 - 09 / 2007
The dietary Guidelines and 'Volksgezondheids Toekomst Verkenningen' shows that considerable health gain can be achieved by means of improvement of dietary habits. One way of trying to improve dietary habits is by means of nutrition guidance of the primary care physician (PCP). Nutrition education plays only a small role in daily practice of most PCP's. There is room for improvement and this improvement education by PCP's could help to conquer at leat of the earlier mentioned potential considerable health gain. Unfortunately, the expectations of patients regarding the nutrition education of PCP's are not dealt with adequately by the PCP's. PCP's are not even aware of the fact that consumers expect to receive nutrition guidance from them (not only when they are ill, but also in a preventative sense). This of course will influence the process of nutrition communication during their interactions. In short, nutrition communication between patient and PCP is a problem for both of them, but also for public health, and therefore it is a societal relevant problem. This research proposal has the following research questions: 1. Which sources of nutrition information are used by different types of consumers for different types of nutrition information, and why? What is the percieved expertise of the source/the amount of trust in that source? 2. What are the communicative characteristics of the patients/clients of the nutrition guidance of their PCP? (previous knowledge, interest, attitudes, expectations). 3. which strategies PCP's follow in their nutrition communicatio with their patients/clients? 4. How perceive PCP's the expectations of their patients of their nutrition guidance? And how do they PCP's with the Dietary Guidelines, what are their expectations, and what are the reactions of their patients? What are the other communicative characteristics of PCP's of the nutrition guidance of their patients/clients? (Previous knowledge, interest, attitudes). 5. On the basis of theoretical considerations, strategies will be developed to define the most promising nutrition interventions aimed at PCP's of how to come to a more effective nutrition interaction with patients in a given nutrition problem area (overweight and obesity). Included will be how to come to a more effective nutrition interaction with clients to prevent overweight and obesity. the result will be different prototypes of behaviourally focused, tailor-made nutrition intervention programs, based on appropriate theory and prior research, including motivational messages in educational strategies. 6. Pilot studies and pre-tests will be carried out to estimate the effectiveness of these different prototypes ( A process evaluation will be inclued). The outcome will be the best possible, behaviourally focused, nutrition intervention program, based on appropriate hteory and prior research, and pilot- and pre-tested as to its feasibility, effectiveness and satisfaction of PCP's and patients/clients.