Research objectives:
ISAFruit is an European Integrated Project with the full title: Increasing fruit consumption through a trans-disciplinary approach leading to high quality produce from environmentally safe, sustainable methods.
The Mission of ISAFRUIT is to improve human health through increased consumption of fruit produced in a sustainable way. The Vision of ISAFRUIT is that better fruit quality and availability, a higher convenience of fruit and fruit products and improved consciousness of consumers leads to higher consumption. Higher consumption leads to increased health and well-being. The Strategic objective of ISAFRUIT is to increase fruit consumption by taking a total chain approach, identifying the bottlenecks and addressing them by consumer driven preferences
In 2008 activities will be done mainly for work packages 1.2 CONPREF: to understand the forces that drive consumers with respect to fruit and fruit products in order to identify consumer segments to stimulate consumption. Also activities for work package 1.4: INNOCHAIN: aims to identify the supply chain organisation and management structure that maximizes supply chain innovativeness and performance, in terms of effectiveness and efficiency, in dynamic and/or developing markets. |
