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Standards Battles for Complex Systems: Empirical Research on the Home Network =

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Title Standards Battles for Complex Systems: Empirical Research on the Home Network =
Period 10 / 2004 - 05 / 2009
Status Completed
Dissertation Yes
Research number OND1324738
Data Supplier RSM

Abstract

The situation where all different types of technology in a home environment can communicate to each other and form one home network is becoming a viable one. Such a network will result in advantages in everyday life. Because technology can communicate with other technology inside and outside the home, their functionality increases. When a PC can be connected to a TV the functionality of the TV is enhanced. One can also think of forms of information distribution such as error logs or instruction codes for household appliances and domestic systems being communicated between manufacturer and consumer. Experimental houses are already in operation in the US, Germany, Japan, Holland, Sweden and Switzerland (Miller 2001). Irrespective of the fact that the home network sketched above has been technically possible for many years and that there seems to be a demand for it (Wacks 2002), it has not yet become a practical reality. One reason is the lack of dominant standards for the interconnection between subsystems of the home network (Rose 2001; Wacks 2001; Wacks 2002). We will address this problem in this research. We will develop a model including the most important factors in the selection process of standards in complex systems in which established subsystems are interconnected. A home network is an example of such a system. We address standardization from a market perspective (Farrell and Saloner 1988; Keil 2002), focussing on the process in which a standard becomes dominant in the market. The model builds on existing literature on the selection process of standards and dominant designs from the fields of industrial economics, institutional economics and standardisation (Schilling 1998; Schilling 2002; Suarez 2004) We contribute to this literature by including the application of social network theory to the selection of standards in our model. The model will be empirically tested.

Abstract (NL)

De afgelopen jaren zijn er verschillende 'battles' gevoerd om tot dergelijke standaarden te komen, zoals de concurrentiestrijd tussen HD-DVD en Blu-ray. Van de Kaa stelt dat bedrijven juist moeten samenwerken, zodat er door dit netwerk bredere standaarden ontstaan. Bedrijven profiteren daar uiteindelijk van, omdat hun apparatuur in meer huiselijke communicatienetwerken zal kunnen functioneren Van de Kaa ontwikkelt in zijn onderzoek een raamwerk waarmee voorspeld en verklaard kan worden welke standaarden de hoogste kans hebben om dominant te worden in de markt. De diversiteit in het netwerk van betrokken partijen in de 'standaardenstrijd' is hierbij belangrijk, evenals de flexibiliteit van de standaard. Deze moet ook weer niet té standaard zijn, want dan is er geen ruimte meer voor innovatie.

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Classification

A31000 Tools and equipment
A55000 Management, accountancy
D43000 Economics

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