| In spite of the recent reconceptualization of metaphor as a conceptual as opposed to linguistic phenomenon, the wide range of manifestations of non-linguistic metaphor and its processing has neither been empirically investigated on the same scale nor with the same rigour as metaphor in language. The overarching goal of this application is to exploit the vast psycholinguistic expertise on metaphor in language for a new, behaviourally founded and integrated approach to the identification, description, and process modelling of metaphor in one of these nonverbal manifestations, static visuals. Its results should, on the one hand, further the development of an encompassing and robust cognitive-scientific theory of metaphor by including visual metaphor, and, on the other hand, enrich our understanding of the communicative possibilities and effects of visual metaphor in multimodal discourse. |
