| The present research project aims to: (1) investigate the impact of a comprehensive list of fifty acceleration techniques on development speed, development costs and new product profitability; (2) to estimate the optimal point in the trade-offs between development speed, costs and profitability; (3) to analyze the impact of the acceleration techniques on the optimal points in the speed-costs-profitability links and; (4) to build a decision model to help firms manage the speed-cost-profit trade-offs in accelerated NPD. |
