TACT: Trust Across Cultures in Trade


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Title TACT: Trust Across Cultures in Trade
Period 01 / 2009 - 12 / 2012
Status Completed
Dissertation Yes
Research number OND1335951


The Netherlands are a trading nation. Being able to deal with cultural diffeences is vital for out economic success. Trust is a big issue in international trade, and cultural misunderstandings can lead to trust breakdowns. This study aims at modeling culture in trade networks using agent-based models. Agents are given a synthetic culture that they use for deciding with whom to trade, whether to take quality risks, and whether to act in a trustowrhy manner. These models allow to represent the decisionmaking behaviours of individual traders as well as observing their effect at the level of the system. The knowledge gained can be put to use in understanding the dynamics of international trade patterns, and particularly of trust breakdowns.

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Related people

Supervisor G.J. Hofstede
Project leader G.J. Hofstede
Doctoral/PhD student Ir. D. Verwaart

Related research (upper level)


D16000 Computer science
D18200 Plant production and animal production

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