Description: The strategic objective of ISAfruit project is to increase fruit consumption and thereby improve the health and well-being of Europeans and their environment. Work package 1.4 INNOCHAIN of Pillar 1 focuses on the area of 'Consumer driven and responsive supply chain'. It contributes to this objective by taking a total chain approach and identifying bottlenecks and opportunities in the fruit chain from a consumer perspective.
Research objectives: The overall objective of Work package 1.4 is to develop a conceptual framework of the mechanisms underlying innovativeness of the European fruit supply chains, in such a way that performance can be maximized. This deliverable (D1.4.3.) gives the results of analysis of the fruit supply industry, carried out in the countries Poland, Spain, Greece, the Netherlands. This analysis includes characteristics like production, consumption, export, import and main trends of the fruit sectors in the four countries. Presentation of supply chains functioning in these countries is the essential part of this deliverable. The attention was focused mainly on presentation of actors in a fruit supply chain and their role in a system of fruit distribution. The results from this deliverable are input for the development of the other deliverables in WP 1.4.
Results and products: The results from Work package 1.4 can be used as guideline for a strategic transition of the European fruit industry toward a consumer-driven and responsive supply chain. As such, they are input for Work package 1.5 (Transchain), which will develop transition strategies for European fruit chains. The work of Work package 1.4 makes use of research output from Work package 1.1 (European fruit consumption)and 1.2 (Consumer preferences) and will be carried out in close relation with Work package 1.3 (Consumer innovativeness) and 1.5. It will also provide valuable input to the formulation of research guidance that will be used in other pillars (3, 4 and 5).
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