Peer influence revisited: An experimental study of the association between peer influence susceptibility and adolescent alcohol use
10 / 2008 - 10 / 2013
The aim of this project is to experimentally examine adolescents' susceptibility to peer influence in relation to adolescent alcohol related attitudes and actual alcohol use. To test our hypotheses, the project will apply an experimental design combined with a diary method to gather follow-up data on adolescent alcohol use. We will test whether adolescents adapt their alcohol related attitudes and actual drinking behaviour when confronted with peers who communicate pro-alcohol norms and who display varying levels of alcohol use. Further, we will explore to what extent experimentally measured peer influence susceptibility predicts alcohol use over a one-month follow-up period.