Oshri, I. (Ilan)Bosch, van den F.A.J. (Frans)Volberda, H.W. (Henk)innovationtechnology transferproduction systemsknowledge re-use strategieshttp://hdl.handle.net/1765/1780endocumentThis paper examines the transfer of designs between projects within firm in the context of made-to-order producing companies. This practice is also known as knowledge reuse. Past studies has provided a detailed account of the strategies and processes involved in the reuse of technologies. Nonetheless, a large portion of this research was based on evidence collected in mass-producing companies. This paper attempts to develop a complementary framework to identify the strategies involved in reusing technologies in the made-to-order context. Data were drawn from three aerospace companies based in Israel. Two strategies emerged from the empirical evidence: exploit product success and design for reuse.